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Marketplace Feed Integrations

Greek consumers research and compare products on Skroutz and BestPrice before buying — these platforms are a primary discovery channel for eCommerce in Greece, not an afterthought. Getting your products listed correctly, with accurate prices and stock, is essential for visibility in the Greek market. Hellenic Technologies builds and maintains the feed integrations that keep your listings current. Beyond the Greek comparison engines, we also manage product feeds for Amazon, eBay and Google Shopping, giving stores that sell internationally a single feed management layer that keeps data consistent across all channels.

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Platforms We Integrate

  • Skroutz — Greece’s dominant price comparison engine; XML feed generation compliant with Skroutz’s feed specification; automatic daily refresh; SKU mapping and category mapping to Skroutz taxonomy; price and availability sync
  • BestPrice — Second-largest Greek price comparison site; similar XML feed with BestPrice-specific category and attribute mapping
  • Amazon — Amazon Seller Central feed integration via MWS/SP-API for stores selling on Amazon.gr, Amazon.de or Amazon.co.uk; inventory sync, price updates and order import
  • eBay — eBay listing management via API; inventory and price sync for stores with existing eBay seller accounts
  • Google Shopping — Google Merchant Center product feed for Shopping ads; structured data markup on product pages for organic Shopping appearances

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Feed Quality and Compliance

Feed quality directly affects listing visibility on Skroutz and BestPrice. Common issues — missing GTINs (barcodes), incorrect category mapping, stale prices or availability — result in listings being suppressed or downranked. We audit your product data as part of the feed setup to catch and fix these issues before submission.

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Automated Sync

Feeds are generated automatically on a schedule (typically daily for price/stock, weekly for full catalogue) and pushed directly to each platform’s endpoint or hosted at a URL the platform can poll. Price and availability changes are reflected in the next scheduled refresh — no manual exports required.