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KPI reports should arrive without effort and be read without confusion. Manual reporting processes — exporting CSVs, copying numbers into slide decks, formatting spreadsheets — are a waste of analytical time and a source of errors. Hellenic Technologies automates KPI reporting so the right numbers reach the right people on the right schedule, every time. We build automated KPI reporting pipelines using Metabase’s scheduled delivery features, combined with well-defined metric logic in the underlying data model. Reports go to Slack channels, email inboxes, or are displayed on always-on screen dashboards in physical offices. Automated report types:
  • Daily performance digests — Morning summary of previous day’s key metrics: ad spend, revenue, sessions, conversions. Delivered to Slack or email before the working day begins. Formatted for quick scanning — headline numbers, day-on-day change, and a single flag for anything outside normal range.
  • Weekly KPI reports — Deeper weekly review covering channel performance, funnel metrics, and goal progress. Delivered Friday afternoon or Monday morning depending on your reporting rhythm. Week-on-week and year-on-year comparisons included.
  • Monthly business reviews — Comprehensive monthly reports with trend analysis, goal attainment, and commentary. Formatted for presentation in leadership meetings.
  • Threshold alerts — Real-time alerts when a metric crosses a defined threshold: CPA above target, revenue below daily floor, error rate spike. Delivered to Slack with context and links to the relevant dashboard.
Role-based report delivery: Different stakeholders need different information at different frequencies. We configure role-based report subscriptions in Metabase so marketing managers receive channel performance reports, finance teams receive revenue and margin reports, and executives receive the high-level summary. Each audience gets the view appropriate to their decisions — without access to data outside their scope.