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Google Analytics 4 is a fundamentally different measurement platform from Universal Analytics. Its event-based data model, machine learning features, and direct integration with Google Ads smart bidding make it more powerful — but also more demanding to implement correctly. Out-of-the-box GA4 configurations miss most of the nuance that makes the platform useful. Hellenic Technologies configures GA4 properties to reflect how your business actually works. We design event schemas around your conversion funnel, configure custom dimensions and metrics that surface the data your team cares about, and connect GA4 to your broader reporting and advertising infrastructure. GA4 property configuration:
  • Property and data stream setup — Web data stream creation, enhanced measurement calibration, and Google Signals activation where appropriate for remarketing audiences.
  • Event schema design — We design a custom event taxonomy based on your business goals. Every event has a documented purpose, parameter set, and expected volume. Standard e-commerce events (view_item, add_to_cart, begin_checkout, purchase) are implemented to GA4 specification.
  • Custom dimensions and metrics — GA4’s default dimensions rarely match business reporting needs. We register custom dimensions for data points like user type, content category, product margin, and CRM segment.
  • eCommerce tracking — Full GA4 e-commerce implementation including product list impressions, item detail views, add and remove from cart, checkout funnel steps, and purchase with transaction-level revenue data.
  • Conversion events — Key actions are marked as conversions in the GA4 property and cross-referenced with Google Ads conversion imports for smart bidding signal alignment.
  • Looker Studio connection — GA4 is connected to Looker Studio with a structured data source configuration, enabling custom marketing and operations dashboards without raw data export requirements.
  • Audience definitions — Remarketing and suppression audiences are configured in GA4 and synced to Google Ads, covering cart abandoners, purchasers, high-value visitors, and funnel drop-off segments.
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