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Stape is the leading infrastructure platform for server-side Google Tag Manager (sGTM) — the technology that moves tracking and data collection from the browser to a controlled server environment, significantly improving data accuracy, page performance, and first-party data capabilities. As a Stape partner, Hellenic Technologies implements and manages server-side tracking infrastructure for clients who need reliable, accurate measurement in a post-cookie, consent-regulated environment. Browser-side tracking via standard GTM has become progressively less reliable due to browser-level ad blocking, iOS privacy restrictions, and the deprecation of third-party cookies — server-side tracking via sGTM hosted on Stape addresses all of these issues systematically. Our Stape implementation service covers the full tracking infrastructure stack: sGTM container setup and hosting on Stape’s managed infrastructure, client and server tag configuration, first-party cookie implementation, and integration with Google Ads, Meta CAPI, and other downstream platforms. What our Stape partnership delivers for tracking infrastructure:
  • Server-side GTM hosting — Managed sGTM container on Stape’s infrastructure with guaranteed uptime
  • First-party data collection — First-party cookie implementation that extends attribution windows beyond browser limits
  • Ad blocker bypass — Server-side event collection unaffected by browser-level ad blockers
  • Google Ads integration — Server-side conversion tracking for improved Google Ads measurement accuracy
  • Meta CAPI via sGTM — Conversions API event sending through server-side container
  • Performance improvement — Reduced browser-side tag load improving Core Web Vitals and page speed
  • Data governance — Server-side control over data sent to third-party platforms, supporting GDPR data minimisation