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Accurate measurement is the foundation of every good marketing decision. Our analytics team specialises in building tracking infrastructure that is reliable, compliant, and actionable — from GA4 implementations to complex server-side architectures and full Google Marketing Platform deployments. We are certified across GA4, GMP, and major analytics platforms. We have delivered measurement frameworks in multi-market, regulated environments where getting it wrong is not an option. As an iubenda Gold Partner and Google Premier Partner, Hellenic Technologies brings together consent management, tag governance, and data engineering under one roof. Every analytics engagement we deliver in Greece and across Europe is designed to be fully GDPR-compliant from day one — not retrofitted later. Our full-stack analytics offering covers everything from the initial tracking audit through to production server-side infrastructure, custom dashboards, and ongoing data quality monitoring. Whether you need a clean GA4 setup for a new e-commerce site or a complete overhaul of a legacy Universal Analytics implementation, we scope, build, and hand off production-ready measurement. What we deliver:
  • GA4 property setup with custom event schema and e-commerce tracking
  • Google Tag Manager container design, workspace governance, and version control
  • Server-side tagging via GTM server container and Stape — GDPR-compliant and ad-blocker resistant
  • Consent Mode v2 integration with iubenda, Cookiebot, and OneTrust
  • Conversion tracking for Google Ads, Meta CAPI, LinkedIn Insight Tag, and enhanced conversions
  • Data layer architecture for clean, structured, CRM-aligned tracking
  • Looker Studio and BI dashboard connections for actionable reporting
  • Tracking audits for existing implementations — gaps, duplicate triggers, consent failures

More info

Visit hellenictechnologies.com for more information about web analytics.