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Custom web development projects require a more thorough discovery process than template builds. The upfront investment in definition pays back many times over during development — fewer surprises, fewer scope changes, and a finished product that actually matches what you needed. Here’s how we approach it.

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Step 1: Discovery Call

Every custom project starts with a discovery call, typically 60–90 minutes. We want to understand your business, your users, your existing systems, your timeline and your budget. We’ll ask probing questions — not to be difficult, but because the answers determine the architecture.

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Step 2: Specification Document

After discovery we produce a detailed specification document covering: site structure and page inventory, user roles and authentication requirements, third-party integrations, content model, functional requirements per page or feature, and technical constraints. You review, annotate and sign off. This document becomes the contract for the build.

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Step 3: Design

With the spec signed off, we move into design. We produce wireframes first to validate layout and user flow, then high-fidelity mockups in Figma. We present desktop and mobile designs for all key page types. Design revisions are included; scope changes are handled via change requests.

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Step 4: Development

Development happens on a private staging environment in clearly defined sprints. You’ll have access to the staging URL throughout so you can track progress. We use Git for all version control, and code is reviewed before merging.

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Step 5: QA and UAT

Before launch we run structured QA across all functionality: forms, integrations, edge cases, browser/device compatibility and performance benchmarks. We then hand the staging environment to you for User Acceptance Testing (UAT). Issues raised during UAT are addressed before go-live.

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Step 6: Launch and Handover

We handle the production deployment, DNS cutover, SSL configuration and post-launch monitoring. On handover you receive: full codebase access, hosting credentials, admin documentation, and a walkthrough session for your team.