What AI search surfaces look for
Authoritative, citable content
AI models surface content from sources they consider authoritative and well-structured. Long-form, factually accurate, well-cited content is more likely to be referenced.
Clear entity definition
AI search engines build entity graphs — understanding who you are, what you do, and where you sit in your industry. Structured entity signals across your site and third-party mentions improve how AI interprets your brand.
Structured data
Schema markup helps AI models parse your content accurately — reducing ambiguity and increasing the likelihood of being referenced in AI-generated answers.
Brand mentions & citations
Being mentioned and cited by authoritative third-party sources — publishers, directories, industry bodies — strongly influences AI model training and retrieval.
What we do
1
AI visibility audit
We test how you appear (or do not appear) across major AI search surfaces for your key queries — establishing a baseline and identifying gaps.
2
Content restructuring
We reformat and enhance your key pages to be more citable — clearer structure, stronger factual signals, and better semantic markup.
3
Entity optimisation
We build and reinforce entity signals across your site and third-party profiles — Wikipedia, Wikidata, industry directories, and structured external mentions.
4
Ongoing monitoring
We track your AI search visibility monthly — measuring feature appearances, citation frequency, and sentiment alongside traditional rank tracking.
Get an AI visibility audit
Find out how AI search surfaces see your brand today — and what it would take to change it.