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TikTok is no longer optional for brands targeting under-35 audiences. Its algorithm surfaces content — including ads — based on engagement signals rather than follower graphs, meaning well-produced native content can reach massive audiences from a standing start. We produce and manage TikTok campaigns that look and feel native — because ads that feel like ads get scrolled past.

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What we manage

In-Feed Ads

Skippable video ads in the For You feed — the primary TikTok ad format, requiring native-feeling creative to perform.

Spark Ads

Boosting organic posts as paid placements — combining social proof with paid reach for higher engagement rates.

TikTok Shopping

Product catalogue integration and TikTok Shop campaigns for e-commerce brands with relevant product ranges.

Creative production

Scripting, production briefs, and UGC-style creative developed specifically to perform in the TikTok environment.

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The TikTok creative difference

TikTok rewards content that is entertaining or genuinely useful — not content that looks like an ad. Our creative approach starts from the hook: the first 2 seconds determine whether anyone watches the rest. We test multiple hooks per concept and iterate based on view-through data.

Start your TikTok strategy

Tell us your product and audience. We will come back with a creative strategy and campaign plan.