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Google Display Network and programmatic channels offer unmatched reach — billions of impressions across millions of placements — but that reach only translates to results when creative is optimised for the medium. Hellenic Technologies designs display ads that combine brand quality with the technical optimisation required for programmatic performance. As a Google Premier Partner and Google DV360-certified agency, our creative team works in direct alignment with our programmatic buying specialists. We understand how creative variables — format, animation length, CTA placement, and message sequencing — interact with bidding algorithms and audience targeting to influence campaign outcomes. We produce responsive display ads for Google Ads, custom creatives for DV360, and format-specific assets for other programmatic DSPs — all built to specification and delivered with platform-compliant file packages. Our display ad creative service includes:
  • Google Responsive Display Ads — Headline, description, image, and logo assets optimised for automated combination
  • Custom Google Display Network creatives — Fixed-size static and animated creatives for high-impact placements
  • DV360 creatives — Studio-compatible HTML5 and video assets for programmatic campaigns
  • Programmatic DSP formats — Creative packages meeting spec requirements for major DSPs
  • Audience-aligned creative — Messaging and visual variants tailored to prospecting vs. retargeting audiences
  • Brand safety compliance — Creative design and delivery aligned with brand safety category standards
  • Performance review — Post-campaign creative performance analysis to inform future production