> ## Documentation Index
> Fetch the complete documentation index at: https://kw.hellenictechnologies.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Programmatic Ads

> Display and video at scale across the open web — brand-safe, data-driven, and results-led.

Programmatic advertising uses real-time bidding to serve display and video ads across thousands of publisher sites simultaneously — reaching your target audience wherever they browse, not just on Google or Meta properties.

We manage programmatic campaigns through Google Display & Video 360 (DV360), a certified platform partnership that gives us access to premium inventory and advanced audience capabilities.

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## What we buy

<CardGroup cols={2}>
  <Card title="Display" icon="image">
    Standard and rich-media display placements across the open web — brand-safe, viewable, and targeted to your audience segments.
  </Card>

  <Card title="Video" icon="play">
    Pre-roll, mid-roll, and outstream video across premium publisher inventory — including YouTube via DV360.
  </Card>

  <Card title="Connected TV" icon="tv">
    CTV placements for brands extending reach to living-room screens — growing inventory across European markets.
  </Card>

  <Card title="Native" icon="layout">
    In-feed native placements that match the look and feel of the surrounding editorial content.
  </Card>
</CardGroup>

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## DV360 advantage

As a certified Google Display & Video 360 partner, we access inventory, audience data, and optimisation capabilities not available through standard Google Ads Display campaigns — at competitive CPMs with full brand safety controls.

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<Card title="Discuss programmatic strategy" icon="chart-network" href="/contact/introduction" color="#0445AF">
  Tell us your audience and brand safety requirements. We will scope a programmatic plan.
</Card>