> ## Documentation Index
> Fetch the complete documentation index at: https://kw.hellenictechnologies.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Search, Shopping, Display, and YouTube — structured for intent capture and full-funnel conversion.

Google Ads is the highest-intent paid channel in most businesses' mix. When it is set up correctly — with clean account structure, proper match types, and smart bidding informed by real conversion data — it delivers consistent, scalable return. When it is not, it burns budget quietly.

We have managed Google Ads at scale across every vertical, market, and budget level. We know what works.

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## Campaign types we manage

<CardGroup cols={2}>
  <Card title="Search" icon="magnifying-glass">
    Intent-based campaigns capturing users actively searching for your product or service. Clean structure, tight match types, and negative keyword discipline.
  </Card>

  <Card title="Shopping & PMax" icon="cart-shopping">
    Product feed management, Shopping campaign architecture, and Performance Max — configured properly, not left on Google defaults.
  </Card>

  <Card title="Display & Demand Gen" icon="image">
    Awareness and retargeting across Google's Display Network and Demand Gen placements — with brand-safe targeting and creative that performs.
  </Card>

  <Card title="YouTube" icon="youtube" iconType="brands">
    Video campaigns for awareness, consideration, and direct response — from skippable in-stream to YouTube Shorts.
  </Card>
</CardGroup>

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## What separates our approach

<Tabs>
  <Tab title="Account structure">
    Most underperforming Google Ads accounts suffer from structural problems — too many keywords per ad group, broad match overuse, and campaigns fighting each other for the same auction. We fix the structure first.
  </Tab>

  <Tab title="Bidding strategy">
    Smart bidding only works when Google has enough conversion signal to learn from. We ensure your tracking is accurate, your conversion actions are correctly weighted, and your bidding strategy matches your business objective — not Google's defaults.
  </Tab>

  <Tab title="Negative keywords">
    Negative keyword management is the single most important lever for Search efficiency. We run weekly search term reviews and maintain exhaustive negative lists across all campaigns.
  </Tab>
</Tabs>

***

<Card title="Get your Google Ads audited" icon="magnifying-glass" href="/contact/introduction" color="#0445AF">
  Share access to your account. We will identify every waste and opportunity within 48 hours.
</Card>